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About me

Woman stands in front of Tower Bridge London

I’m Serena.

I can help you to bring people together ethically and effectively.

I’ve been building online communities since 2008. I’ve had the privilege to work with charities and non-profits, building safe and successful digital spaces. In 2019, I co-founded CMX London, a professional networking community for anyone in the business of bringing people together.

My Expertise

I have a unique blend of skills in community strategy, tactics, safety, and operations. My expertise spans content moderation, safeguarding, empathic communication, content creation, people management, and training.

I’ve led projects to rebuild online communities, provided advice to improve community onboarding and moderation, developed community job descriptions, written moderation and operation manuals, and created resources to demonstrate buy-in and impact.

Professional experience

Throughout my career, I’ve worked with various organisations, including Alzheimer’s Society UK, where I helped to scale the online peer support community from 20,000 to over 85,000 members.

I’ve also spoken at tech and charity sector events, conferences, and podcasts, sharing my insights on community building, wellbeing, and ethical technology. My work has been recognised internationally – I have served as a judge and finalist in the global Community Industry Awards.

My Values

I believe in empathic leadership, wellbeing, and good practice in community building. I care about the people I work with and want them to succeed. I’m committed to sharing my knowledge and experience with others, and to continuously learning and improving my skills.

Let’s work together

Interested in working together to build a thriving online community? Get in touch and we can discuss how I can help you achieve your community goals.