About me

I’m Serena, an online community professional based in London. I’m currently overseeing Dementia Talking Point, the online support community at Alzheimer’s Society.

Over the last 11 years I’ve been learning how to build and manage online communities at some of the UK’s leading health charities. Bringing people together to empower, connect and inform means the world to me. More importantly, it means a lot to the people I help support.

This blog is about sharing experience and good practice in community management, particularly for non-profits and charities. You can find out more about my experience below.

Podcasts and articles

I’ve listed some podcasts and articles below where I explain more about the work I do and share insights on community building:

  • My episode on Community Signal speaking about running a community for people with dementia and user-led services.
  • Beth McIntyre at CMX interviews me about my community management career and my role at Alzheimer’s Society.
  • This article from CMX includes advice from me and other community professionals on how to manage conflict.
  • My advice in Third Sector on how to support frontline online staff and develop procedures to look after their mental health.
  • My episode on the C2C Podcast speaking about overseeing a 17 person team, getting buy-in and the importance of impact.

Other community experience

Outside of work, I host CMX Connect events for community managers in London to connect community professionals in my home city. I’m a member of the CMX Pro network, and have completed the CMX Fundamentals of Community Strategy training program.

I’m also an admin for Modbods, a community of practice for people running peer support communities at non-profits in the UK. We run an online community and also organise in-person events to connect our members, share knowledge and learn together.

Contact me

I hope you find it helpful. If you have questions, comments or you have an opportunity for me, please contact me at serena@goodcommunity.co.uk or connect with me on LinkedIn.